Custom software, shipped in 2 weeks

We turn your idea into a ready to launch product in 2-weeks

Custom apps, CRMs, internal tools and AI automations — designed, built and launched by a senior team that moves at AI speed.

app.clinicflow.io/dashboard

Welcome, John

Here's what's happening today.

+ Create task

Practice performance

A/R balance

$50,768

Per visit

$151.33

Your productivity

On track
On time
Critical

Your to-do list

Report 1Rejected claims
Report 2Denied claims
Follow up claim 3Assigned to-dos
Dashboard for Clinic Flow
crm.acme.co/pipeline

Sales pipeline

+ New deal
New lead12
$8k
$12k
$16k
Qualified8
$8k
$12k
$16k
Proposal5
$8k
$12k
$16k
Won3
$8k
$12k
$16k
CRM for Dispatch Board
9:41●●●

Interactions that matter

We'll send you a confirmation the moment it's live.

Continue with Google
Continue with Face ID
Create account
App UI for RunRate
runrate — overview

Total balance

$50,768.20

Income

$12,498

Spend

$8,300

Financial dashboard
ledgerline — get paid

Open invoices

95

Past due

$12,492

Next 7 days

$9,092

Payment methods

Visa •••• 4242Default
Mastercard •••• 8891Use
ACH transferUse
Payments for Ledgerline
shelfsense — workflow

Workflow

1Create a project
2Select angles
3Assign hooks
4Generate brief
5Review & publish
Internal tool for ShelfSense
intake desk — queue

Weekly challenges

Week 3 of 8 · 214 creators

Week 1Week 2Week 3Week 4
Queue for Intake Desk

Live products

2

Openbook and OpenAgent — both shipped and running

Build window

14 days

From kickoff to something real users can touch

Stack

AI-native

Agents, CRMs and integrations wired in from day one

Trusted by industry leaders

Next.jsSupabaseStripeOpenAIClaudeTwilioVercelPostgres

What we build.Customapps,CRMs,internaltoolsandAIautomationsbuiltaroundyourbusiness,notatemplate.

Custom apps

Web & mobile apps built for your workflow

Customer portals, marketplaces, booking platforms, dashboards. Real products with auth, payments and a database behind them — not prototypes.

Next.jsReact NativeSupabaseStripe

CRM & internal tools

A CRM that fits how your team actually sells

Stop bending your business around off-the-shelf software. We build pipelines, quoting, dispatch, inventory and reporting tools around your process.

PipelinesQuotingReportingRole-based access

AI automation

Put the busywork on autopilot

AI agents that qualify leads, draft proposals, summarise calls and keep your systems in sync — wired into the tools you already pay for.

ClaudeOpenAIRAGAgents

Integrations

Every system talking to every other system

QuickBooks, HubSpot, Shopify, Twilio, Slack, Google Workspace. If it has an API, we connect it — and build one for you if it doesn't.

RESTWebhooksZapierCustom APIs

How we work?Wesimplifycomplexbuildsintofast,focusedsprintsthatshiprealresultseveryweek.

Build

Your MVP live in just 2 weeks

We start by designing and building the core functionality that proves the idea — so you have something real in front of users before spending big.

Team performance

Compared to last year

30d
Iterate

Set your roadmap and milestones

Once live, we define clear goals and run bi-weekly sprints to ship features, sharpen the UX and scale what's working.

Development

Develop KPI dashboard

Design & build the new reporting view

74%
Auth + rolesSprint 3
Stripe billingSprint 3
Client portalSprint 3

+ Add a new task

Grow

Move faster with AI-powered tools

We build with Claude, Cursor and Supabase to move at unmatched speed — AI automation paired with real engineering practices.

Next.js
Claude
Supabase
Stripe
Vercel
React Native
Postgres
Twilio
HubSpot
OpenAI
Slack
Resend
Collaborate

Stay flexible with async collaboration

Weekly calls, async updates in Slack, and the freedom to pause or cancel anytime. Total flexibility, zero long-term commitments.

You

You1:22 PM

Hey!

You

You1:23 PM

How are you?

Ma

Madebook1:26 PM

Hey! What can we do for you today?

You

You1:32 PM

We need a CRM for our sales team — can you build it?

Ma

Madebook1:33 PM

Yes. Scoping doc with you by end of tomorrow 😉

You

You1:36 PM

Great!

Explore work

We build polished, production-ready software that looks great and scales fast.

Openbook — An agent-first development management system — boards, stories and docs your team and its AI agents run together
Op

Openbookopenbook.work

An agent-first development management system — boards, stories and docs your team and its AI agents run together

OpenAgent — A front desk AI communication hub answering chat, SMS, Instagram, WhatsApp and phone in your voice
Op

OpenAgentopenagent.work

A front desk AI communication hub answering chat, SMS, Instagram, WhatsApp and phone in your voice

crm.acme.co/pipeline

Sales pipeline

+ New deal
New lead12
$8k
$12k
$16k
Qualified8
$8k
$12k
$16k
Proposal5
$8k
$12k
$16k
Won3
$8k
$12k
$16k
Concept
Di

Dispatch Board

routing, quoting and driver assignment for a field service fleet

Why work with us?Bytheendyou'llhaveareal,workingproductinthehandsofrealusers.

Prompt

Draft the onboarding flow →

AI native

AI isn't just a tool — it's a multiplier. We use it to remove friction, accelerate creation and free you to focus on the vision, not the code.

You

You1:22 PM

Hey!

You

You1:23 PM

How are you?

Ma

Madebook1:26 PM

Hey! What can we do for you today?

You

You1:32 PM

We need a CRM for our sales team — can you build it?

Ma

Madebook1:33 PM

Yes. Scoping doc with you by end of tomorrow 😉

You

You1:36 PM

Great!

Clear, async collaboration

Stay in sync through weekly calls and async updates. No endless meetings, no micromanagement — just visible progress.

Aa

PrimarySecondary

Design matters

In a world filled with AI clones, user experience matters more than ever. Design is what makes software feel human — and that's where we obsess.

Say no more to

Long contracts
Micromanagement
High cost full-time hires
Endless meetings
Six-month timelines

Operate with freedom

No rigid contracts. An open, flexible process that adapts to how you work — not the other way around.

Our pricing.Yourownfractionalisedproductteam,withflexiblepricing.Nocontractterm.

Sprints

2-week sprints

For founders or teams who want to keep moving — strategy, design and development executed in 14-day cycles.

$4,000/ bi-weekly

Pause or cancel anytime

Book a Call

What's included:

  • Senior AI-assisted dev team
  • Unlimited revisions
  • Product strategy & roadmap
  • Integrations & APIs
  • Communication via Slack
  • Weekly progress updates

MVP Build

We deliver in 2 weeks

In two weeks you'll have a working product — app, CRM or internal tool — ready to put in front of real users.

$9,000/ one-time

Fixed scope, fixed price

Get Started Today

What's included:

  • Fully functional custom build
  • Database + API integrations (Supabase, Stripe, AI)
  • User authentication & onboarding flow
  • Complete design system & components
  • Communication via Slack
  • Weekly progress updates

Book a call

15 minutes, free, no pitch — just scope and a straight answer.

Book a Call

Why us?Twoproductswebuiltandrunourselves,andawayofworkingyoucanleavewheneveritstopsearningitskeep.

Two products live, not a portfolio of logos

Openbook runs development for teams and their AI agents. OpenAgent answers chat, SMS, Instagram, WhatsApp and the phone as a front desk. Both are ours, both are running — go and use them.

openbook.work

We ship in two weeks because we have done it on ourselves

The scheduler, the CRM ingest, the agent tooling behind this page — same stack, same window. The demo is the product.

openagent.work

You own the code

Repo, database, keys, deploy pipeline. If you stop working with us on a Friday, everything still runs on Monday and someone else can pick it up.

Priced per sprint, cancel whenever

No retainer you have to argue your way out of. A sprint either earns the next one or it does not.

What the teams say

Sample reviews from build concepts — our own live products are Openbook and OpenAgent.

We came in with a spreadsheet and a lot of opinions. Two weeks later dispatchers were running the whole board on it. The part I did not expect was how much of the arguing stopped once everyone was looking at the same screen.
DODana OkonkwoOperations Lead @ Dispatch Board
The front desk was drowning in DMs and missed calls. Now every enquiry gets answered in seconds and the ones worth my time land in my calendar already qualified. I stopped dreading the inbox.
MVMarisol VegaFounder @ Intake Desk
Reconciliation used to eat two days a month. They built the thing our accountant kept describing and could never find off the shelf, and it was live before the next close.
TLTobias LindqvistFinance Director @ Ledgerline
Four sites, four different ways of booking patients in. One system now, and the front desk staff picked it up without training because it works the way they already thought.
PRPriya RaghunathanPractice Manager @ Clinic Flow
I asked for stock levels. What I got back also chases suppliers when we dip under the reorder point, which I had not thought to ask for and now cannot work without.
CWCallum WrennOwner @ ShelfSense
Burn, runway and spend in one view, on my phone, updated nightly. It has changed how I run board conversations more than any deck I have ever built.
AMAdaeze MbekiFounder @ RunRate

Questions? Answers.

General

Madebook is an AI product studio that designs, builds and launches custom software — apps, CRMs, internal tools and automations. We help founders and operating teams turn an idea into a working product in weeks, not months.

Services & process

Pricing & timelines

AI & integrations

Start your project with us today

Tell us what you want to build. We'll come back with scope, timeline and a fixed price — usually within a day.